This article from the Guardian suggests that people are walking out of Tim Burton's (excellent) screen adaptation of 'Sweeney Todd' not having realised it is a musical. Certainly the trailer goes to great lengths to disguise the fact, selling the movie as a gothic horror. This perception is backed up by a number of people I have spoken to who were unaware of the films nature, with one or two even dropping plans to see the film once they were told.
Reminds me of the 'Adaptation' tv spots from a few years back which tried to sell the film as a romantic comedy and of course the hundreds of trailers for foreign films that try their hardest to disguise the fact they are not in english.
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